• BASED Shower Duo – black and white bottles standing side by side against a dark background. BASED Shower Duo – hand holding the wet black bottle next to a list of product benefits.

    Shower Duo

    Shower Duo

    £39.00
    £39.00
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  • BASED Pomade jar with gold lettering, angled on a black background BASED Pomade jar held in a hand beside a list of three benefit points

    Pomade

    Pomade

    £19.00
    £19.00
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  • BASED Daily Skincare Duo: white moisturiser and black facial cleanser pump bottles side by side BASED skincare range: before-and-after photos of a man's cheek beside a customer comment panel

    Daily Skincare Duo

    Daily Skincare Duo

    £28.00
    £28.00
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  • BASED Body Wash bottle at an angle on a black background BASED Body Wash bottle beside a list of skin benefits

    Body Wash

    Body Wash

    £19.00
    £19.00
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  • BASED Texture Powder tilted cylindrical bottle with black BASED logo on a black background BASED Texture Powder before-and-after portraits: flat hair, then voluminous textured hair

    Texture Powder

    Texture Powder

    £17.95
    £17.95
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  • BASED Under Eye Elixir pump bottle with benefits and key ingredients on the label BASED Under Eye Elixir: curly-haired man with shadowed under-eyes holds the bottle beside a benefits list

    Under Eye Elixir

    Under Eye Elixir

    £22.00
    £22.00
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  • BASED Shampoo bottle held in a wet hand, with a list of scalp and hair care benefits beside it. BASED Shampoo: man rinsing lathered hair in the shower, with callout labels pointing to the scalp.

    Shampoo

    Shampoo

    £22.00
    £22.00
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  • BASED Conditioner bottle in white with purple logo, angled against a black background. BASED Conditioner bottle held in a wet hand, with a benefits list displayed beside it.

    Conditioner

    Conditioner

    £22.00
    £22.00
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  • BASED Deodorant black stick, Guava Nectar scent, Magnesium Deodorant 2.6oz/75g BASED Deodorant sticks lined up beside a list of magnesium and vitamin E formula benefits

    Deodorant

    Deodorant

    £11.00
    £11.00
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  • BASED Curl Cream tube tilted upright, New badge, ingredient icons and curly/coily hair label details. BASED Curl Cream: old pump bottle beside the new larger squeeze tube with ingredient icons on the label.

    Curl Cream

    Curl Cream

    £16.00
    £16.00
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  • BASED Curl Refresh Spray bottle showing ingredient icons and size on a black background BASED Curl Refresh Spray bottle in a water swirl beside a list of four product benefits

    Curl Refresh Spray

    Curl Refresh Spray

    £16.00
    £16.00
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  • BASED Hair Elixir bottle on a dark background, labelled Nourishes, Seals, Protects. BASED Hair Elixir: man with curly hair holding the bottle beside a shine, frizz and heat protection benefits list.

    Hair Elixir

    Sold out

    Hair Elixir

    £20.00
    £20.00
    SEE DETAILS
    Sold out
  • BASED Sea Salt Spray, black bottle on a cube with dot indicators for Hold, Fluff, Ease of use and Shine BASED Sea Salt Spray comparison chart: blue BASED bottle beside a generic white spray bottle, with checklists

    Sea Salt Spray

    Sea Salt Spray

    £17.95
    £17.95
    SEE DETAILS
  • BASED Daily Facial Cleanser pump bottle labelled Purifying with ingredient icons, 6.8fl oz/200ml BASED skincare range: before-and-after photos of a man's cheek beside a customer comment panel

    Daily Facial Cleanser

    Daily Facial Cleanser

    £15.00
    £15.00
    SEE DETAILS
  • BASED Curl Mousse bottle with pump cap on a black background, showing ingredient icons and label. BASED Curl Mousse before-and-after portrait of a man's curls, tousled versus defined.

    Curl Mousse

    Curl Mousse

    £16.00
    £16.00
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  • BASED Daily Facial Moisturizer: pump bottle with ceramide NP, panthenol, squalane and rosehip extract, 200ml BASED skincare range: before-and-after photos of a man's cheek beside a customer comment panel

    Daily Facial Moisturizer

    Daily Facial Moisturizer

    £15.00
    £15.00
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  • BASED Curl Gel, cream jar tilted against a black background BASED Curl Gel and Curl Mousse: before-and-after split photo, frizzy hair versus defined curls

    Curl Gel

    Curl Gel

    £16.00
    £16.00
    SEE DETAILS
  • BASED Hair Clay white jar with Kaolin Clay icon on black background BASED Hair Clay jar on a rock pedestal with a texture, hold and finish benefits list

    Hair Clay

    Hair Clay

    £34.00
    £34.00
    SEE DETAILS
  • BASED Whipped Tallow Moisturizer, black jar with glossy lid and BASED logo on the label. BASED Whipped Tallow Moisturizer applied on a man's cheek, eyes closed, benefits listed beside him.

    Whipped Tallow Moisturizer

    Whipped Tallow Moisturizer

    £28.00
    £28.00
    SEE DETAILS
  • BASED Leave-In Conditioner pump bottle, Santal Sandalwood scent, 200ml, on a black background BASED Leave-In Conditioner bottle on grass under a night sky beside a panel listing product benefits

    Leave-In Conditioner

    Leave-In Conditioner

    £17.95
    £17.95
    SEE DETAILS